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8:00am | 29 Dec 2010

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Sports:

Do you have a problem with fragmentation at the grassroots level? Are you a brand seeking to build equity through sports marketing? Are you a Retailer seeking online solutions to drive traffic to your doors? Website management with brand control Need intergrated marketing solutions for all levels of your business?

Entertainment:

The neXplosion in Music? How can I create a marketing, communication and promotional platform for all my artists, promoters, labels or venues? Does targeted communities have reasons reason to interact?

News:

29 Dec 2010 | Forget Apple. The Top 10 Non-Tech Companies on Twitter in 20 27 Dec 2010 | Mobile Marketing: 'App-y New Year? Hardly 23 Dec 2010 | Carat Keeps $1.2 Billion Pfizer Media After Review 16 Dec 2010 | Five Organizing Principles for Social Media in 2011 10 Dec 2010 | Capital One Puts $360 Million Media Business Into Review 10 Dec 2010 | Ad Spending Is on the Rise, but Growth Rate May Slow 7 Dec 2010 | Top 100 Global Advertisers See World of Opportunity 7 Dec 2010 | 10 Trends That Are Shaping Global Media Consumption 6 Dec 2010 | Best Buy to Make First Super Bowl Appearance 3 Dec 2010 | MSN and Rodale Partner on New Content Site 2 Dec 2010 | MLB's Bob Bowman on How Baseball Leads the Majors in Mobile 1 Dec 2010 | Five Things You Didn't Know About Social-Media Tracking 30 Nov 2010 | ESPN President Bodenheimer: 'We're Big' Is Not an Excuse 30 Nov 2010 | Black Friday Big for Brands on Foursquare 29 Nov 2010 | Why Groupon Appeals to Google: It's All About Local 26 Nov 2010 | Why Tommy Hilfiger Boosted Ad Budget by 60%, Aired First Bra 24 Nov 2010 | Inside MillerCoors' Craft Brewery, Tenth and Blake 23 Nov 2010 | BlackBerry Hunts for New U.S. Creative Shop, Faces Pressure 21 Nov 2010 | Pfizer breaks mall-based mobile push for new Advil product l 19 Nov 2010 | 'Christmas' Winning War on Christmas in Marketing Messages 15 Nov 2010 | Hulu's New Economics: $240 Million In 2010 Revenue 12 Nov 2010 | Advertisers Pledge Nearly $1.9 Billion at China's CCTV Aucti 11 Nov 2010 | Kraft Pulls DraftFCB From Four Brand Accounts 8 Nov 2010 | Shoppers, Retailers Divided on Timing of Seasonal Onslaught 4 Nov 2010 | Starbucks Ditches Kraft as Grocery Partner 2 Nov 2010 | Best Buy Consolidates Media Account Under Starcom 31 Oct 2010 | Does Forbes' First Sponsored Blog Look Too Much Like Editori 29 Oct 2010 | Facebook 'Likes' Equal Electoral Win in Over 70% of Key Race 26 Oct 2010 | Why Retailers Are Extending Black Friday This Year 20 Oct 2010 | Digital Out-of-Home Ad Spend Rises 14 Oct 2010 | MasterCard Brings E-Commerce to City Streets 13 Oct 2010 | The Greatest (Spending) Generation 11 Oct 2010 | Nike Tackles NFL's Apparel Contract 6 Oct 2010 | Celebrity Cruises Eyeing Outside Agency Partners 6 Oct 2010 | If English Soccer Can Take in $155M From Sponsored Jerseys, 4 Oct 2010 | Pharma Online Spending to Hit $1 Billion This Year 1 Oct 2010 | Mary Dillon's First Mark on U.S. Cellular: a Loyalty Program 30 Sep 2010 | Baseball, Hot Dogs -- and Chevrolet? 28 Sep 2010 | How Subway Built a $4B Brand, Five Bucks at a Time 27 Sep 2010 | Sports Authority Taps Team Detroit for Media, Creative 24 Sep 2010 | Why Netflix Has Already Won the Digital TV/Video War 24 Sep 2010 | GM Taps Spike DDB for Chevy 22 Sep 2010 | BMW vs. Audi: The Best Media Plan on Four Wheels? 21 Sep 2010 | Anheuser-Busch Adds Anomaly in Bid to Pump Up Iconic Bud Bra 20 Sep 2010 | Pepsi Storms Back Into the Super Bowl 16 Sep 2010 | GSK Reviews U.S. Media Duties on $1.4 Billion Account 13 Sep 2010 | Mobile Myths Debunked 10 Sep 2010 | Kraft Reviews Global Milka Chocolate Account 8 Sep 2010 | Good CMOs Facilitate Change, but Great CMOs Drive It 7 Sep 2010 | What Big Brands Are Spending on Google 4 Sep 2010 | Absolut Vodka Launches 72 Bian 3 Sep 2010 | Local Firms Get Better at Selling Cars 2 Sep 2010 | GM's Ewanick: Sell the Brands, Not the Deals 31 Aug 2010 | A Look at Where Movie-Marketing Dollars Have Gone 26 Aug 2010 | Groupon Preps for More National Marketers After $11 Million 25 Aug 2010 | Conan's TBS Show Nears Leno and Letterman Pricing 23 Aug 2010 | McDonald's New Global Brand Officer May Bring a McShakeup 20 Aug 2010 | The Top Five Brands on Facebook 18 Aug 2010 | Nissan to Move Beyond Price-Driven Advertising 16 Aug 2010 | Ad Spend on Outdoor and Radio Rises on National Advertising, 12 Aug 2010 | Two Types of Consumers Are Using Check-in Apps: Hyperactive 9 Aug 2010 | Are Marketers Hiking Ad Spend at Expense of Product Quality? 6 Aug 2010 | Via Boosts Starbucks Sales 4 Aug 2010 | Visa Bets on Digital Product for Branding 3 Aug 2010 | NYC Garbage Trucks Take QR Codes Mainstream 30 Jul 2010 | Time Spent on Facebook, Gaming Surges 28 Jul 2010 | Harman Signs Deal to Buy Newsweek From Washington Post Co. 27 Jul 2010 | Texans Can Support Home Teams With Branded Electricity 23 Jul 2010 | Brazil's Omo Uses GPS to Follow Consumers Home With Prizes 21 Jul 2010 | Virgin Mobile Hires Mother to Help It Shed 'Pay as You Go' I 20 Jul 2010 | Global and North American Ad Recovery Strengthening 19 Jul 2010 | Murphy Oil Pumps Up Social, Digital Media at the Station 16 Jul 2010 | Minor-League Baseball Creates One-Stop Digital-Ad-Buying Pla 13 Jul 2010 | Apple's Steve Jobs shows new side: accept responsibility, bu 11 Jul 2010 | Lack of conformity on mobile Web is challenging for publishe 8 Jul 2010 | Kraft sets bar for food marketing with new iPad app 6 Jul 2010 | What Apple should learn from Tylenol—and fast 3 Jul 2010 | How mobile text alerts and location affect consumer 1 Jul 2010 | CCTV Will Make $147 Million From World Cup Ads 28 Jun 2010 | Out of Print: Marketers Who Severely Cut Back in '09 25 Jun 2010 | How Facebook Plans to Get to 1 Billion Global Users 24 Jun 2010 | ANA Study Shows Wide Disparity on Procurement Value 24 Jun 2010 | Nike's Not a World Cup Sponsor, but It's Stealing the Show 23 Jun 2010 | For CMOs of the Future, Agility Is Key to Success 22 Jun 2010 | TBWA, Gatorade Take Home the First Two Grand Prix Awards 22 Jun 2010 | Increased Advertiser Interest Signals Resurgence of Big TV 21 Jun 2010 | Top 100 Outlays Plunge 10% but Defying Spend Trend Can Pay O 17 Jun 2010 | Audi Digital Account Up for Grabs 15 Jun 2010 | Magazine Print Ad Revenue Will Ebb Until 2013, Outlook Says 14 Jun 2010 | A World of Inspirational Problem-Solving, Savvy Brands and S 13 Jun 2010 | Adworld Explores Final Frontier: Africa, 'Continent of Oppor 12 Jun 2010 | Readers Blast GM's Decision to Cut 'Chevy' From Its Language 9 Jun 2010 | Broadcast Upfront Finishes Between $8.1B and $8.7B 7 Jun 2010 | MillerCoors, Turner Expand Branded-Entertainment TV Deal 4 Jun 2010 | ABC Completes Upfront Sales 2 Jun 2010 | Best Buy Goes to the Movies With 'Minionator' App 28 May 2010 | Pepsi Community Effort Finds Fans on Social Nets 25 May 2010 | Hennessy Targets Younger Demo With 'Black' Launch 21 May 2010 | Intel Inside Creators Project Targeting Global Music Fans 19 May 2010 | How to Create an Adaptive Global Marketing Organization 19 May 2010 | Yahoo Buys Associated Content for $100 Million 18 May 2010 | Wrigley Shifts Media to Starcom 17 May 2010 | Welcome Social-Relationship Marketing 14 May 2010 | If Consumer Is Your Agency, It's Time for a Review 13 May 2010 | World Cup Kicks Off Marketing Games on Epic Scale 11 May 2010 | Magazines to Sell Subscriptions Within Facebook's News Feed 10 May 2010 | How Facebook's Geo-Networking Plans Will Change Everything 31 Mar 2010 | For Troubled Heineken, Why Image and Status Is Not Enough 30 Mar 2010 | Kraft Names 360i to Lead Oreo Digital Account 29 Mar 2010 | Google's Newest Search Ad Format, Loved and Hated by Brands 25 Mar 2010 | If Seeing Is Believing, Sharp Is Not So Bright in Its Messag 25 Mar 2010 | Behold (and Fear!) the Awesome Social-Media Power of Justin 24 Mar 2010 | Walmart Reversal Marks Victory for Brands 22 Mar 2010 | Forget Foursquare: Why Location Marketing Is New Point-of-Pu 19 Mar 2010 | Yahoo No. 2 Steps in to Lead Sales on Interim Basis 18 Mar 2010 | Don't Let Your Website Ruin Your Magazine's Tablet Edition 17 Mar 2010 | How Madison & Vine Moved to Silicon Valley 16 Mar 2010 | Treatment for Couple's Pain Makes Laughter Conceivable 15 Mar 2010 | Bud's Big Blunder: Letting Consultants Steer Brand 12 Mar 2010 | I Just Ordered an IPad: Here's Why 11 Mar 2010 | Pepsi's World Cup Campaign Infiltrates Viral Chart 10 Mar 2010 | How to Rekindle Your Enjoyment of the Advertising Business 9 Mar 2010 | Why 'Modern Family' Still Drives Toyota 8 Mar 2010 | Stuck-in-middle Walmart Starts to Lose Share 4 Mar 2010 | Is Content King? Then Distribution Is Crown Prince 2 Mar 2010 | As Shops Transform, Marketers Must Adapt Too 25 Feb 2010 | Panama City Beach Gets Social to Lure Families, Wild Co-Eds 5 Feb 2010 | Revenue From Online Travel Bookings will Reach $695.8 millio 1 Feb 2010 | Billion-Dollar Battle Ahead for Toyota to Rebound From Recal 1 Feb 2010 | Coke Takes Juice Lead from Pepsi 28 Jan 2010 | Baby Boomers Get Connected with Social Media 28 Jan 2010 | Three Hard Questions for Print Publishers Drooling Over the 23 Jan 2010 | Google Has High Hopes for Display, Mobile Advertising in '10 22 Jan 2010 | Supreme Court Ruling Will Put Political Ad Spending 'on Ster 19 Jan 2010 | With Competitors Vacated, Retailers Eyeing Real Estate 19 Jan 2010 | Marketing and Procurement Don't Have to Be Oil and Water 16 Jan 2010 | Interactive Commercials Show Strong Early Results 15 Jan 2010 | MasterCard Launches Transaction Data Service 12 Jan 2010 | Domino's CEO to Stay the Course 11 Jan 2010 | Marketers Make Most of Falling Mercury 7 Jan 2010 | Cramer-Krasselt Nabs $30 Million Zicam Account 6 Jan 2010 | Google Might Have to Go to Market Alone With New Smartphone 6 Jan 2010 | Why Did Kraft Sell Frozen-Pizza Cash Cow to Nestle? 6 Jan 2010 | E-Commerce Gets Better-Than-Expected Holiday Boost 5 Jan 2010 | AT&T's Verizon Lawsuit Gives 'Map for That' Ad New Life 4 Jan 2010 | Planning Your Next Move in Ad Land 4 Jan 2010 | New Players Hit Ad Field for This Year's Super Bowl 3 Jan 2010 | Consolidation: How Will It Play Out in Mobile Marketing? 2 Jan 2010 | How Google Is Moving to 'Own' Mobility 21 Dec 2009 | Risk or Opportunity? PepsiCo Pulls Beverage Ads From Super B 20 Dec 2009 | Ford Readies Single Global Push for 2011 Focus 19 Dec 2009 | General Mills Sees Profits Climb 49% 18 Dec 2009 | Social Media's the Little Engine That Can Build Awareness 17 Dec 2009 | Grupo Modelo Sues Constellation Over Corona Marketing 15 Dec 2009 | Gatorade Planning Another Facelift, New Products in 2010 11 Dec 2009 | Chrysler Puts Interactive, Social-Media Duties up for Review 10 Dec 2009 | HP in Search of Agency for Branding Project 8 Dec 2009 | Growth Returns to Global Ad Spending in 2010 -- Modestly and 7 Dec 2009 | Seven Advertising Insights for the New Year 24 Nov 2009 | Reckitt Benckiser Consolidates Media Buying with Havas, Publ 23 Nov 2009 | Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting 23 Nov 2009 | Will Retailers or Consumers Come Out on Top on Black Friday? 23 Nov 2009 | MillerCoors, TiVo Team Up to Tackle NFL Time-Shifting 17 Nov 2009 | Why 2010 Is the Year to Rethink Discounts, Pricing Strategy 16 Nov 2009 | Subway Breakfast Experience Not Exactly a Wake-up Call 16 Nov 2009 | P&G, Walmart, Unilever, General Mills Are Major Marketers on 13 Nov 2009 | Global Marketing Chief Russ Klein Exits Burger King 12 Nov 2009 | New Insurance Policies Help Agencies Control Ad-Production C 11 Nov 2009 | Marketer of the Year: Hyundai 11 Nov 2009 | How Six Flags Markets Through Its Bankruptcy 11 Nov 2009 | Wrigley Drops Tribal DDB, Digitas and Agency.com for Digital 10 Nov 2009 | Comcast Play for NBC Universal Is a Bet on Future of Adverti 10 Nov 2009 | McCann Out of Running for Cadillac Account 9 Nov 2009 | World Series Marketing Winners and Losers 9 Nov 2009 | Pepsi Shakes Up Digital Advertising Roster 9 Nov 2009 | Google Acquires AdMob to Bolster Mobile-Display Business 9 Nov 2009 | Brands and Media Look to Grow Audience With Holiday Turkey T 6 Nov 2009 | EBay Gets Onboard With Delta for Holiday Promotion 5 Nov 2009 | Kellogg Removing Antioxidant Claims From Some Cereal Boxes 3 Nov 2009 | Ten Things Social Media Can't Do 2 Nov 2009 | The State of Search Marketing: 2009 30 Oct 2009 | Burger King Sales in U.S., Canada Dropped 4.6% in First Quar 29 Oct 2009 | Kohl's Steps Up Marketing for Anticipated Brutal Holiday Sea 28 Oct 2009 | Kellogg Credits 17% Ad Spending Boost for Increased Earnings 27 Oct 2009 | UPS Taps Ogilvy to Handle Global Ad Account 26 Oct 2009 | Interpublic Reports Net Loss of $35.8 Million in First Nine 23 Oct 2009 | Facebook's Big Changes: Action Items for Marketers 22 Oct 2009 | How Diversity Efforts Can Boost the Economy 21 Oct 2009 | China Now World's No. 5 Consumer Market 7 Aug 2009 | What Is 230? General Motors Seems to Know 6 Aug 2009 | MillerCoors Pressures IPG to Force Deutsch off A-B Roster 5 Aug 2009 | Judge Rules in Powerade-Gatorade Court Battle, but Dispute L 4 Aug 2009 | Coming Soon to the Russian Internet: A Fight for Ad Volume a 28 Jul 2009 | Advertising Will Change Forever 27 Jul 2009 | Microsoft Changes 'Laptop Hunters' Ad After Apple Complains 26 Jul 2009 | 'Not Willing to Take a Flat Market, Looking for Deflation' 25 Jul 2009 | Barnes & Noble Takes on E-Book Market 24 Jul 2009 | Starbucks Credits McD's, Cost Savings for Sales Improvement 23 Jul 2009 | New Technology Increases Productivity 22 Jul 2009 | Idea of iPhone Games Attracts Only a Handful of Brands 21 Jul 2009 | Bud Light vs. Coors Light: Who Brewed the Best Media Strateg 20 Jul 2009 | Is Customer Service a Media Channel? Ask Zappos 19 Jul 2009 | How We Use Mobile Phones 18 Jul 2009 | Social Media: Are You in Danger of Being Scalejacked? 17 Jul 2009 | Marketers Claim They Can Wait Until Networks Drop Their Upfr 16 Jul 2009 | Magna Forecast: U.S. Ad Economy to Drop 14.5% This Year 15 Jul 2009 | Seven Steps to Help Your Agency Fight Commoditization 15 Jul 2009 | How Spongebob Became an $8 Billion Franchise 14 Jul 2009 | Social Media Allows Giants to Exploit Niche Markets 13 Jul 2009 | Package-Goods Giants Lean on Agencies for Cuts 13 Jul 2009 | The Great GRP Debate 13 Jul 2009 | Ad Spending to Recover Slo-o-owly 13 Jul 2009 | How Mass Marketers Exploit Niche Markets 12 Jul 2009 | John Ross: Retailers Must Embrace Emerging Media Like Consum 12 Jul 2009 | How to Position Yourself as a Financial Asset 11 Jul 2009 | Google's AdSense for iPhone Trips up Advertisers 10 Jul 2009 | What Your Favorite Social Network Says About You 9 Jul 2009 | Burger King's MO: Offend, Earn Media, Apologize, Repeat 8 Jul 2009 | Google's AdSense for iPhone Trips up Advertisers 6 Jul 2009 | Nascar Fans Embrace Patriotic Brand Loyalty 5 Jul 2009 | How Michael Jackson, Pepsi Made Marketing History 4 Jul 2009 | Mobile Media Usage Soars, Opens New Vistas for Marketers 3 Jul 2009 | Toshiba Sets Its Laptops Free on TV 2 Jul 2009 | Million Rebranding Effort 1 Jul 2009 | Quantcast Upends Online-Ad Targeting by Giving Marketers Con 30 Jun 2009 | Six Rules for Brand Revitalization 29 Jun 2009 | Starbucks Sets Eco-Friendly Goals for New Stores 28 Jun 2009 | Slew of Mobile PCs Giving Marketers Branding Headaches 27 Jun 2009 | How Get-Rich-Quick Ads Steal Google's Brand Equity 26 Jun 2009 | Hispanics Online: No Más E-Barrios 25 Jun 2009 | Networks, Media Agencies Inch Forward in Upfront Talks 24 Jun 2009 | Consumers Say They Want Healthy, but Aren't Buying It 23 Jun 2009 | The Challenges of Cross-Channel Marketing 22 Jun 2009 | Top 10 Advertisers in Ten Measured Media 21 Jun 2009 | NBC, CBS Have Conflicting Visions of Broadcast Future 20 Jun 2009 | What Crispin's Lauded BK Work Doesn't Do: Gain Ground On McD 19 Jun 2009 | Bank of America Resurrects Home-Mortgage Advertising 18 Jun 2009 | 09 Spending Fell (Only) 2.7% in '08. The Real Issue: 17 Jun 2009 | Why Interactive Advertising Needs a Creative Revolution 16 Jun 2009 | Study: Nike, Adidas Rated Top Brands for Teens 15 Jun 2009 | Why So Many Media Companies Stumble Globally 14 Jun 2009 | Festival Entries Down 20%, Attendees Fall 40% 13 Jun 2009 | Online Marketing Effectiveness 12 Jun 2009 | NBA Wins in Hoops vs. Hockey Face-Off 12 Jun 2009 | Hey, Those A-B Brands Look Like Miller Beers 11 Jun 2009 | Panasonic vs. LG: Who Delivered the Sharper Image in Media? 10 Jun 2009 | A Short-Term Marketing Focus 9 Jun 2009 | NFL: Marketer Logos on Practice Jerseys Not a Tryout for Fut 8 Jun 2009 | Deeper Restructuring in Store for P&G Under McDonald? 7 Jun 2009 | Where to Find the Marketer Opportunities in the New iPhone 6 Jun 2009 | Traditional Advertising Agencies Have Catching Up to Do In D 5 Jun 2009 | Small Businesses Get Social 4 Jun 2009 | Hollywood Online Ad Spending 3 Jun 2009 | Vertical Online Ad Nets Sharpen Focus 2 Jun 2009 | Del Monte CMO: Spend During Downturn -- or Else 1 Jun 2009 | The Tyranny of Technology in Testing Marketing Effectiveness 30 May 2009 | Microsoft's Bing Is a Search Portal, not a Decision Engine 29 May 2009 | Starcom, Publicis, IPG Among GM's Top Unsecured Creditors 28 May 2009 | Future of Advertising? Print, TV, Online Ads 27 May 2009 | 25 Media People You Should Follow on Twitter 26 May 2009 | What Has to Happen for Bing to Win 25 May 2009 | The Four C's of Survival 24 May 2009 | Microsoft Aims Big Guns at Google, Asks Consumers to Rethink 23 May 2009 | Bad Client Behavior Is on the Rise 23 May 2009 | Mobile Games Big Winners 22 May 2009 | Printed Direct Mail Declining 21 May 2009 | Google Reorganizes Sales Team 20 May 2009 | 37% of High-Level Marketers Plan to Spend More in Upfront 19 May 2009 | When It Comes to Branding, Marketing Bigwigs Doing More With 18 May 2009 | Corporate Campaigns Hint at Brand-Advertising Revival 17 May 2009 | Cause Marketing Meets Social Media 16 May 2009 | BK, Crispin Dish on 'The King' 15 May 2009 | Mobile Marketing: Is 'App-vertising' the Answer? 14 May 2009 | Can Vitaminwater Help MySpace Music Make Some Money? 14 May 2009 | Brand Advertising Poised to Rebound? 13 May 2009 | How McDonald's Is Winning More Than the Value Wars 12 May 2009 | Online Commerce Starts to Slow 11 May 2009 | Broadcast Upfront Could Be Down as Much as 20% 9 May 2009 | 10 Tips for Defending Your Brand from Private Label 8 May 2009 | No Online Ad Recession, Yet 8 May 2009 | How Technology Is Changing the Rules at Retail 7 May 2009 | What TARP, Enron and Liquor Have Done to Sports Marketing 6 May 2009 | Moms Say Marketers Ignore Their Needs 5 May 2009 | Can Book-Sales Clubs Make It Through 21st Century? 4 May 2009 | Take Cover! Marketing Blitz for McCafe Is on the Way 3 May 2009 | GM, Chrysler Bankruptcies Could Leave Shops Holding $300 Mil 1 May 2009 | General Mills Recruits Bloggers 30 Apr 2009 | P&G Gets 5% More Media for $440 Million Less 29 Apr 2009 | How to Get the Most Out of Social Networks and Not Annoy Use 29 Apr 2009 | Online Security Is Marketers' Responsibility, Too 28 Apr 2009 | Happy Days Not Here Yet for Coke, Pepsi 28 Apr 2009 | Coke Pushes Pay-for-Performance Model 28 Apr 2009 | Online Ad Effectiveness Depends on Time of Day 27 Apr 2009 | U.S. Revenue Rises 3.7% 27 Apr 2009 | US Online Sales Up 27 Apr 2009 | Food Giants Plan Massive Giveaways 27 Apr 2009 | Omnicom First-Quarter Net Income Falls 21% 27 Apr 2009 | Recession Doesn't Dent Total Value of Top 100 Brands 23 Apr 2009 | McDonald's Same-Store Sales Up 4.7% in First Quarter 22 Apr 2009 | Don't Blame Private-Label Gains on the Recession 22 Apr 2009 | Search Giant Google Makes Its Case for Display Advertising 21 Apr 2009 | Cheerios, Raisin Bran Top Coupon Downloads 21 Apr 2009 | Survey: CMOs Not Happy With Digital 21 Apr 2009 | Dire Predictions: Global Ad Spending to Plummet 21 Apr 2009 | Yahoo Posts 78% Plunge in Profit, Announces 5% Cut in Work F 21 Apr 2009 | Blogging Has Come a Long Way, Baby 20 Apr 2009 | Why Pizza Giants Want Customers to Click, Not Call, for Deli 20 Apr 2009 | Corporate America Continues Emphasis on Sustainability 19 Apr 2009 | Loyalty Rewards Membership on the Rise 18 Apr 2009 | Burger King to Beef Up 2010 Ad Budget 17 Apr 2009 | Ad Recession Takes Bite Out of Google Revenue 16 Apr 2009 | Men Stuck in Online Minority 16 Apr 2009 | TV Advertising Market Moving Again 15 Apr 2009 | Study: ROI May Be Measurable in Facebook, MySpace After All 15 Apr 2009 | Online Shopping Goes From Solo Experience to Social Interact 15 Apr 2009 | Online Ad Growth Comparisons 14 Apr 2009 | Gatorade Sues Powerade for False Advertising 14 Apr 2009 | The Death of Consumer Segmentation? 13 Apr 2009 | Study: ROI May Be Measurable in Facebook, MySpace After All 13 Apr 2009 | Top-Tier Cable Networks Set to Take on Broadcast 13 Apr 2009 | Small Businesses Seek Solutions Online 12 Apr 2009 | Facebook Reaches 200 Million Users 12 Apr 2009 | Cartoon Network, NBA Plan Basketball-themed Content 11 Apr 2009 | Gatorade Presents Tiger's 'Woods of Wisdom' 10 Apr 2009 | Retailers Find Hope in Another Month of Sales Declines 10 Apr 2009 | MillerCoors Shakes Up Agency Roster 9 Apr 2009 | Five Ways to Build a Career in a Lousy Market 8 Apr 2009 | Google CEO: Consumers Won't Pay for Most Online News 8 Apr 2009 | Three Out of Five Broadcast Networks Down in Ad Revenue 7 Apr 2009 | Don't Damage Your Brand for Short-Term Gains in a Recession 7 Apr 2009 | Broadcast TV Streamers Responding to Ads 7 Apr 2009 | Rethinking the Way We Buy and Sell Display Ads 6 Apr 2009 | 10 Principles for Bad Times That Work in Good Times, Too 6 Apr 2009 | How Your Value Message Can Be Heard Above the Din 6 Apr 2009 | Study: Cutting Spending Hurts Brands Long Term 6 Apr 2009 | What CMOs Are Saying: Part III 6 Apr 2009 | E-Mail Marketers Sending in the Dark 6 Apr 2009 | Five Brands Doing It Right, Doing It Wrong 5 Apr 2009 | Media Moguls: We Should Get Paid for Our Content 4 Apr 2009 | Pfizer's Prescription for Patent Loss: New Drug 4 Apr 2009 | Charles Schwab Puts $100 Million Media Account in Play 3 Apr 2009 | Tropicana Line's Sales Plunge 20% Post-Rebranding 2 Apr 2009 | Microsoft Looks to JWT to Market New Search Engine 2 Apr 2009 | Samsung's Sheep Sit in Top Spot on Viral Chart 1 Apr 2009 | Seven Unthinkable Ideas From SXSW Interactive 2009 31 Mar 2009 | GroupM Projects Ad Spend Slump Will Last Into 2010 30 Mar 2009 | Most Define User-Generated Content Too Narrowly 30 Mar 2009 | Apple Has Highest Net Promoter Score 28 Mar 2009 | Your Agency's Clients Deserve the Truth -- Can You Handle It 27 Mar 2009 | Magazines Run Online 26 Mar 2009 | Product Placement Goes Local 25 Mar 2009 | Top New Products of 2008: Gatorade G2 and Dunkin' Coffee 24 Mar 2009 | Seven Unthinkable Ideas From SXSW Interactive 2009 23 Mar 2009 | Three-Quarters of the World’s Messages Sent by Mobile 21 Mar 2009 | Eat-At-Home Trend Gives General Mills a Boost 20 Mar 2009 | Study: Value Trumps Price Among Shoppers 19 Mar 2009 | Coke Still No. 1, Starbucks Slips in Brand Index 18 Mar 2009 | Gekko Was Wrong: Greed Is Bad 17 Mar 2009 | Social network ad spending 16 Mar 2009 | Marketers Say Hello to Long-Awaited Mobile Technology 14 Mar 2009 | Total Ad Spend Down 2.6% in '08 13 Mar 2009 | Why General Mills' Retro Packaging Works, not Tropicana's 12 Mar 2009 | Report: Discounting Damages Brands 11 Mar 2009 | Who Had the Better Media Strategy? CareerBuilder vs. Monster 11 Mar 2009 | FTC Could Set Standards for Food Marketing Aimed at Teens 10 Mar 2009 | Why CMOs Are Gaining Ground in the Recession 9 Mar 2009 | Nielsen: Social Nets More Popular Than E-mail 6 Mar 2009 | Credit-Card Marketing Message: We'll Help You Pay Off Your D 5 Mar 2009 | Coke: Buy 1 Rival, Get Our Brand Free 4 Mar 2009 | Why Emotional Messages Beat Rational Ones 4 Mar 2009 | Top 10 Media and Marketing books of all time 3 Mar 2009 | US E-Commerce Growth 27 Feb 2009 | Metrics Key for Winning in Downturn 26 Feb 2009 | CMOs Continue to Consider Reining In TV Spending 24 Feb 2009 | Text Marketing on Rise 23 Feb 2009 | Seven Predictions for 2009 23 Feb 2009 | Digital Marketing: Is It Time to Forget Measurement? 22 Feb 2009 | NBA securing $175M for Clubs 19 Feb 2009 | Top Brand in 22 Catagories 18 Feb 2009 | 74 of 400 Employees take NFL buyout 17 Feb 2009 | Ticketmaster merger plan 16 Feb 2009 | Sponsors firming up activation plans 16 Feb 2009 | New firm, big picture for Ponture 14 Feb 2009 | Wall Street Deceit is Changing the Way We Sell Soaps 13 Feb 2009 | FTC to Marketers: Self-Regulate Behaviour Targeting 12 Feb 2009 | Coke Says Agency Roster Cut by Half 11 Feb 2009 | Most Marketers Cutting Budgets, Renegotiating With Agencies 9 Feb 2009 | Ad Industry Cut Another 18,700 Jobs in December 5 Feb 2009 | Kellogg to Drop Olympian Phelps 5 Feb 2009 | Brand success with Super Bowl Ads? Who did and who didn't? 31 Jan 2009 | The Most Social Brands of 2008 26 Jan 2009 | Mobile Facts and Figures 26 Jan 2009 | Few CMOs Think They're Effectively Tracking Social Media

Case Studies / White Papers:

Most Valuable Retail Brands AARP_CaseStudy Acura_CaseStudy AT&T_Case Study BankofAmerica_CaseStudy BritishTelecom_CaseStudy Century21_CaseStudy Chrysler_CaseStudy IVNet: IP Delivery Brand Networking Fear of Cannibalization Windows Internet Explorer 7 Four Mistakes Sportsmanship Online Mobile Facts and Figures Short Code Marketing Paid Circulation: Then and Now