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BREAKING NEWS:
8:00am | 29 Dec 2010
Forget Apple. The Top 10 Non-Tech Companies on Twitter in 20
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Sports:
Do you have a problem with fragmentation at the grassroots level?
Are you a brand seeking to build equity through sports marketing?
Are you a Retailer seeking online solutions to drive traffic to your doors?
Website management with brand control
Need intergrated marketing solutions for all levels of your business?
Entertainment:
The neXplosion in Music?
How can I create a marketing, communication and promotional platform for all my artists, promoters, labels or venues?
Does targeted communities have reasons reason to interact?
News:
29 Dec 2010 | Forget Apple. The Top 10 Non-Tech Companies on Twitter in 20
27 Dec 2010 | Mobile Marketing: 'App-y New Year? Hardly
23 Dec 2010 | Carat Keeps $1.2 Billion Pfizer Media After Review
16 Dec 2010 | Five Organizing Principles for Social Media in 2011
10 Dec 2010 | Capital One Puts $360 Million Media Business Into Review
10 Dec 2010 | Ad Spending Is on the Rise, but Growth Rate May Slow
7 Dec 2010 | Top 100 Global Advertisers See World of Opportunity
7 Dec 2010 | 10 Trends That Are Shaping Global Media Consumption
6 Dec 2010 | Best Buy to Make First Super Bowl Appearance
3 Dec 2010 | MSN and Rodale Partner on New Content Site
2 Dec 2010 | MLB's Bob Bowman on How Baseball Leads the Majors in Mobile
1 Dec 2010 | Five Things You Didn't Know About Social-Media Tracking
30 Nov 2010 | ESPN President Bodenheimer: 'We're Big' Is Not an Excuse
30 Nov 2010 | Black Friday Big for Brands on Foursquare
29 Nov 2010 | Why Groupon Appeals to Google: It's All About Local
26 Nov 2010 | Why Tommy Hilfiger Boosted Ad Budget by 60%, Aired First Bra
24 Nov 2010 | Inside MillerCoors' Craft Brewery, Tenth and Blake
23 Nov 2010 | BlackBerry Hunts for New U.S. Creative Shop, Faces Pressure
21 Nov 2010 | Pfizer breaks mall-based mobile push for new Advil product l
19 Nov 2010 | 'Christmas' Winning War on Christmas in Marketing Messages
15 Nov 2010 | Hulu's New Economics: $240 Million In 2010 Revenue
12 Nov 2010 | Advertisers Pledge Nearly $1.9 Billion at China's CCTV Aucti
11 Nov 2010 | Kraft Pulls DraftFCB From Four Brand Accounts
8 Nov 2010 | Shoppers, Retailers Divided on Timing of Seasonal Onslaught
4 Nov 2010 | Starbucks Ditches Kraft as Grocery Partner
2 Nov 2010 | Best Buy Consolidates Media Account Under Starcom
31 Oct 2010 | Does Forbes' First Sponsored Blog Look Too Much Like Editori
29 Oct 2010 | Facebook 'Likes' Equal Electoral Win in Over 70% of Key Race
26 Oct 2010 | Why Retailers Are Extending Black Friday This Year
20 Oct 2010 | Digital Out-of-Home Ad Spend Rises
14 Oct 2010 | MasterCard Brings E-Commerce to City Streets
13 Oct 2010 | The Greatest (Spending) Generation
11 Oct 2010 | Nike Tackles NFL's Apparel Contract
6 Oct 2010 | Celebrity Cruises Eyeing Outside Agency Partners
6 Oct 2010 | If English Soccer Can Take in $155M From Sponsored Jerseys,
4 Oct 2010 | Pharma Online Spending to Hit $1 Billion This Year
1 Oct 2010 | Mary Dillon's First Mark on U.S. Cellular: a Loyalty Program
30 Sep 2010 | Baseball, Hot Dogs -- and Chevrolet?
28 Sep 2010 | How Subway Built a $4B Brand, Five Bucks at a Time
27 Sep 2010 | Sports Authority Taps Team Detroit for Media, Creative
24 Sep 2010 | Why Netflix Has Already Won the Digital TV/Video War
24 Sep 2010 | GM Taps Spike DDB for Chevy
22 Sep 2010 | BMW vs. Audi: The Best Media Plan on Four Wheels?
21 Sep 2010 | Anheuser-Busch Adds Anomaly in Bid to Pump Up Iconic Bud Bra
20 Sep 2010 | Pepsi Storms Back Into the Super Bowl
16 Sep 2010 | GSK Reviews U.S. Media Duties on $1.4 Billion Account
13 Sep 2010 | Mobile Myths Debunked
10 Sep 2010 | Kraft Reviews Global Milka Chocolate Account
8 Sep 2010 | Good CMOs Facilitate Change, but Great CMOs Drive It
7 Sep 2010 | What Big Brands Are Spending on Google
4 Sep 2010 | Absolut Vodka Launches 72 Bian
3 Sep 2010 | Local Firms Get Better at Selling Cars
2 Sep 2010 | GM's Ewanick: Sell the Brands, Not the Deals
31 Aug 2010 | A Look at Where Movie-Marketing Dollars Have Gone
26 Aug 2010 | Groupon Preps for More National Marketers After $11 Million
25 Aug 2010 | Conan's TBS Show Nears Leno and Letterman Pricing
23 Aug 2010 | McDonald's New Global Brand Officer May Bring a McShakeup
20 Aug 2010 | The Top Five Brands on Facebook
18 Aug 2010 | Nissan to Move Beyond Price-Driven Advertising
16 Aug 2010 | Ad Spend on Outdoor and Radio Rises on National Advertising,
12 Aug 2010 | Two Types of Consumers Are Using Check-in Apps: Hyperactive
9 Aug 2010 | Are Marketers Hiking Ad Spend at Expense of Product Quality?
6 Aug 2010 | Via Boosts Starbucks Sales
4 Aug 2010 | Visa Bets on Digital Product for Branding
3 Aug 2010 | NYC Garbage Trucks Take QR Codes Mainstream
30 Jul 2010 | Time Spent on Facebook, Gaming Surges
28 Jul 2010 | Harman Signs Deal to Buy Newsweek From Washington Post Co.
27 Jul 2010 | Texans Can Support Home Teams With Branded Electricity
23 Jul 2010 | Brazil's Omo Uses GPS to Follow Consumers Home With Prizes
21 Jul 2010 | Virgin Mobile Hires Mother to Help It Shed 'Pay as You Go' I
20 Jul 2010 | Global and North American Ad Recovery Strengthening
19 Jul 2010 | Murphy Oil Pumps Up Social, Digital Media at the Station
16 Jul 2010 | Minor-League Baseball Creates One-Stop Digital-Ad-Buying Pla
13 Jul 2010 | Apple's Steve Jobs shows new side: accept responsibility, bu
11 Jul 2010 | Lack of conformity on mobile Web is challenging for publishe
8 Jul 2010 | Kraft sets bar for food marketing with new iPad app
6 Jul 2010 | What Apple should learn from Tylenol—and fast
3 Jul 2010 | How mobile text alerts and location affect consumer
1 Jul 2010 | CCTV Will Make $147 Million From World Cup Ads
28 Jun 2010 | Out of Print: Marketers Who Severely Cut Back in '09
25 Jun 2010 | How Facebook Plans to Get to 1 Billion Global Users
24 Jun 2010 | ANA Study Shows Wide Disparity on Procurement Value
24 Jun 2010 | Nike's Not a World Cup Sponsor, but It's Stealing the Show
23 Jun 2010 | For CMOs of the Future, Agility Is Key to Success
22 Jun 2010 | TBWA, Gatorade Take Home the First Two Grand Prix Awards
22 Jun 2010 | Increased Advertiser Interest Signals Resurgence of Big TV
21 Jun 2010 | Top 100 Outlays Plunge 10% but Defying Spend Trend Can Pay O
17 Jun 2010 | Audi Digital Account Up for Grabs
15 Jun 2010 | Magazine Print Ad Revenue Will Ebb Until 2013, Outlook Says
14 Jun 2010 | A World of Inspirational Problem-Solving, Savvy Brands and S
13 Jun 2010 | Adworld Explores Final Frontier: Africa, 'Continent of Oppor
12 Jun 2010 | Readers Blast GM's Decision to Cut 'Chevy' From Its Language
9 Jun 2010 | Broadcast Upfront Finishes Between $8.1B and $8.7B
7 Jun 2010 | MillerCoors, Turner Expand Branded-Entertainment TV Deal
4 Jun 2010 | ABC Completes Upfront Sales
2 Jun 2010 | Best Buy Goes to the Movies With 'Minionator' App
28 May 2010 | Pepsi Community Effort Finds Fans on Social Nets
25 May 2010 | Hennessy Targets Younger Demo With 'Black' Launch
21 May 2010 | Intel Inside Creators Project Targeting Global Music Fans
19 May 2010 | How to Create an Adaptive Global Marketing Organization
19 May 2010 | Yahoo Buys Associated Content for $100 Million
18 May 2010 | Wrigley Shifts Media to Starcom
17 May 2010 | Welcome Social-Relationship Marketing
14 May 2010 | If Consumer Is Your Agency, It's Time for a Review
13 May 2010 | World Cup Kicks Off Marketing Games on Epic Scale
11 May 2010 | Magazines to Sell Subscriptions Within Facebook's News Feed
10 May 2010 | How Facebook's Geo-Networking Plans Will Change Everything
31 Mar 2010 | For Troubled Heineken, Why Image and Status Is Not Enough
30 Mar 2010 | Kraft Names 360i to Lead Oreo Digital Account
29 Mar 2010 | Google's Newest Search Ad Format, Loved and Hated by Brands
25 Mar 2010 | If Seeing Is Believing, Sharp Is Not So Bright in Its Messag
25 Mar 2010 | Behold (and Fear!) the Awesome Social-Media Power of Justin
24 Mar 2010 | Walmart Reversal Marks Victory for Brands
22 Mar 2010 | Forget Foursquare: Why Location Marketing Is New Point-of-Pu
19 Mar 2010 | Yahoo No. 2 Steps in to Lead Sales on Interim Basis
18 Mar 2010 | Don't Let Your Website Ruin Your Magazine's Tablet Edition
17 Mar 2010 | How Madison & Vine Moved to Silicon Valley
16 Mar 2010 | Treatment for Couple's Pain Makes Laughter Conceivable
15 Mar 2010 | Bud's Big Blunder: Letting Consultants Steer Brand
12 Mar 2010 | I Just Ordered an IPad: Here's Why
11 Mar 2010 | Pepsi's World Cup Campaign Infiltrates Viral Chart
10 Mar 2010 | How to Rekindle Your Enjoyment of the Advertising Business
9 Mar 2010 | Why 'Modern Family' Still Drives Toyota
8 Mar 2010 | Stuck-in-middle Walmart Starts to Lose Share
4 Mar 2010 | Is Content King? Then Distribution Is Crown Prince
2 Mar 2010 | As Shops Transform, Marketers Must Adapt Too
25 Feb 2010 | Panama City Beach Gets Social to Lure Families, Wild Co-Eds
5 Feb 2010 | Revenue From Online Travel Bookings will Reach $695.8 millio
1 Feb 2010 | Billion-Dollar Battle Ahead for Toyota to Rebound From Recal
1 Feb 2010 | Coke Takes Juice Lead from Pepsi
28 Jan 2010 | Baby Boomers Get Connected with Social Media
28 Jan 2010 | Three Hard Questions for Print Publishers Drooling Over the
23 Jan 2010 | Google Has High Hopes for Display, Mobile Advertising in '10
22 Jan 2010 | Supreme Court Ruling Will Put Political Ad Spending 'on Ster
19 Jan 2010 | With Competitors Vacated, Retailers Eyeing Real Estate
19 Jan 2010 | Marketing and Procurement Don't Have to Be Oil and Water
16 Jan 2010 | Interactive Commercials Show Strong Early Results
15 Jan 2010 | MasterCard Launches Transaction Data Service
12 Jan 2010 | Domino's CEO to Stay the Course
11 Jan 2010 | Marketers Make Most of Falling Mercury
7 Jan 2010 | Cramer-Krasselt Nabs $30 Million Zicam Account
6 Jan 2010 | Google Might Have to Go to Market Alone With New Smartphone
6 Jan 2010 | Why Did Kraft Sell Frozen-Pizza Cash Cow to Nestle?
6 Jan 2010 | E-Commerce Gets Better-Than-Expected Holiday Boost
5 Jan 2010 | AT&T's Verizon Lawsuit Gives 'Map for That' Ad New Life
4 Jan 2010 | Planning Your Next Move in Ad Land
4 Jan 2010 | New Players Hit Ad Field for This Year's Super Bowl
3 Jan 2010 | Consolidation: How Will It Play Out in Mobile Marketing?
2 Jan 2010 | How Google Is Moving to 'Own' Mobility
21 Dec 2009 | Risk or Opportunity? PepsiCo Pulls Beverage Ads From Super B
20 Dec 2009 | Ford Readies Single Global Push for 2011 Focus
19 Dec 2009 | General Mills Sees Profits Climb 49%
18 Dec 2009 | Social Media's the Little Engine That Can Build Awareness
17 Dec 2009 | Grupo Modelo Sues Constellation Over Corona Marketing
15 Dec 2009 | Gatorade Planning Another Facelift, New Products in 2010
11 Dec 2009 | Chrysler Puts Interactive, Social-Media Duties up for Review
10 Dec 2009 | HP in Search of Agency for Branding Project
8 Dec 2009 | Growth Returns to Global Ad Spending in 2010 -- Modestly and
7 Dec 2009 | Seven Advertising Insights for the New Year
24 Nov 2009 | Reckitt Benckiser Consolidates Media Buying with Havas, Publ
23 Nov 2009 | Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting
23 Nov 2009 | Will Retailers or Consumers Come Out on Top on Black Friday?
23 Nov 2009 | MillerCoors, TiVo Team Up to Tackle NFL Time-Shifting
17 Nov 2009 | Why 2010 Is the Year to Rethink Discounts, Pricing Strategy
16 Nov 2009 | Subway Breakfast Experience Not Exactly a Wake-up Call
16 Nov 2009 | P&G, Walmart, Unilever, General Mills Are Major Marketers on
13 Nov 2009 | Global Marketing Chief Russ Klein Exits Burger King
12 Nov 2009 | New Insurance Policies Help Agencies Control Ad-Production C
11 Nov 2009 | Marketer of the Year: Hyundai
11 Nov 2009 | How Six Flags Markets Through Its Bankruptcy
11 Nov 2009 | Wrigley Drops Tribal DDB, Digitas and Agency.com for Digital
10 Nov 2009 | Comcast Play for NBC Universal Is a Bet on Future of Adverti
10 Nov 2009 | McCann Out of Running for Cadillac Account
9 Nov 2009 | World Series Marketing Winners and Losers
9 Nov 2009 | Pepsi Shakes Up Digital Advertising Roster
9 Nov 2009 | Google Acquires AdMob to Bolster Mobile-Display Business
9 Nov 2009 | Brands and Media Look to Grow Audience With Holiday Turkey T
6 Nov 2009 | EBay Gets Onboard With Delta for Holiday Promotion
5 Nov 2009 | Kellogg Removing Antioxidant Claims From Some Cereal Boxes
3 Nov 2009 | Ten Things Social Media Can't Do
2 Nov 2009 | The State of Search Marketing: 2009
30 Oct 2009 | Burger King Sales in U.S., Canada Dropped 4.6% in First Quar
29 Oct 2009 | Kohl's Steps Up Marketing for Anticipated Brutal Holiday Sea
28 Oct 2009 | Kellogg Credits 17% Ad Spending Boost for Increased Earnings
27 Oct 2009 | UPS Taps Ogilvy to Handle Global Ad Account
26 Oct 2009 | Interpublic Reports Net Loss of $35.8 Million in First Nine
23 Oct 2009 | Facebook's Big Changes: Action Items for Marketers
22 Oct 2009 | How Diversity Efforts Can Boost the Economy
21 Oct 2009 | China Now World's No. 5 Consumer Market
7 Aug 2009 | What Is 230? General Motors Seems to Know
6 Aug 2009 | MillerCoors Pressures IPG to Force Deutsch off A-B Roster
5 Aug 2009 | Judge Rules in Powerade-Gatorade Court Battle, but Dispute L
4 Aug 2009 | Coming Soon to the Russian Internet: A Fight for Ad Volume a
28 Jul 2009 | Advertising Will Change Forever
27 Jul 2009 | Microsoft Changes 'Laptop Hunters' Ad After Apple Complains
26 Jul 2009 | 'Not Willing to Take a Flat Market, Looking for Deflation'
25 Jul 2009 | Barnes & Noble Takes on E-Book Market
24 Jul 2009 | Starbucks Credits McD's, Cost Savings for Sales Improvement
23 Jul 2009 | New Technology Increases Productivity
22 Jul 2009 | Idea of iPhone Games Attracts Only a Handful of Brands
21 Jul 2009 | Bud Light vs. Coors Light: Who Brewed the Best Media Strateg
20 Jul 2009 | Is Customer Service a Media Channel? Ask Zappos
19 Jul 2009 | How We Use Mobile Phones
18 Jul 2009 | Social Media: Are You in Danger of Being Scalejacked?
17 Jul 2009 | Marketers Claim They Can Wait Until Networks Drop Their Upfr
16 Jul 2009 | Magna Forecast: U.S. Ad Economy to Drop 14.5% This Year
15 Jul 2009 | Seven Steps to Help Your Agency Fight Commoditization
15 Jul 2009 | How Spongebob Became an $8 Billion Franchise
14 Jul 2009 | Social Media Allows Giants to Exploit Niche Markets
13 Jul 2009 | Package-Goods Giants Lean on Agencies for Cuts
13 Jul 2009 | The Great GRP Debate
13 Jul 2009 | Ad Spending to Recover Slo-o-owly
13 Jul 2009 | How Mass Marketers Exploit Niche Markets
12 Jul 2009 | John Ross: Retailers Must Embrace Emerging Media Like Consum
12 Jul 2009 | How to Position Yourself as a Financial Asset
11 Jul 2009 | Google's AdSense for iPhone Trips up Advertisers
10 Jul 2009 | What Your Favorite Social Network Says About You
9 Jul 2009 | Burger King's MO: Offend, Earn Media, Apologize, Repeat
8 Jul 2009 | Google's AdSense for iPhone Trips up Advertisers
6 Jul 2009 | Nascar Fans Embrace Patriotic Brand Loyalty
5 Jul 2009 | How Michael Jackson, Pepsi Made Marketing History
4 Jul 2009 | Mobile Media Usage Soars, Opens New Vistas for Marketers
3 Jul 2009 | Toshiba Sets Its Laptops Free on TV
2 Jul 2009 | Million Rebranding Effort
1 Jul 2009 | Quantcast Upends Online-Ad Targeting by Giving Marketers Con
30 Jun 2009 | Six Rules for Brand Revitalization
29 Jun 2009 | Starbucks Sets Eco-Friendly Goals for New Stores
28 Jun 2009 | Slew of Mobile PCs Giving Marketers Branding Headaches
27 Jun 2009 | How Get-Rich-Quick Ads Steal Google's Brand Equity
26 Jun 2009 | Hispanics Online: No Más E-Barrios
25 Jun 2009 | Networks, Media Agencies Inch Forward in Upfront Talks
24 Jun 2009 | Consumers Say They Want Healthy, but Aren't Buying It
23 Jun 2009 | The Challenges of Cross-Channel Marketing
22 Jun 2009 | Top 10 Advertisers in Ten Measured Media
21 Jun 2009 | NBC, CBS Have Conflicting Visions of Broadcast Future
20 Jun 2009 | What Crispin's Lauded BK Work Doesn't Do: Gain Ground On McD
19 Jun 2009 | Bank of America Resurrects Home-Mortgage Advertising
18 Jun 2009 | 09 Spending Fell (Only) 2.7% in '08. The Real Issue:
17 Jun 2009 | Why Interactive Advertising Needs a Creative Revolution
16 Jun 2009 | Study: Nike, Adidas Rated Top Brands for Teens
15 Jun 2009 | Why So Many Media Companies Stumble Globally
14 Jun 2009 | Festival Entries Down 20%, Attendees Fall 40%
13 Jun 2009 | Online Marketing Effectiveness
12 Jun 2009 | NBA Wins in Hoops vs. Hockey Face-Off
12 Jun 2009 | Hey, Those A-B Brands Look Like Miller Beers
11 Jun 2009 | Panasonic vs. LG: Who Delivered the Sharper Image in Media?
10 Jun 2009 | A Short-Term Marketing Focus
9 Jun 2009 | NFL: Marketer Logos on Practice Jerseys Not a Tryout for Fut
8 Jun 2009 | Deeper Restructuring in Store for P&G Under McDonald?
7 Jun 2009 | Where to Find the Marketer Opportunities in the New iPhone
6 Jun 2009 | Traditional Advertising Agencies Have Catching Up to Do In D
5 Jun 2009 | Small Businesses Get Social
4 Jun 2009 | Hollywood Online Ad Spending
3 Jun 2009 | Vertical Online Ad Nets Sharpen Focus
2 Jun 2009 | Del Monte CMO: Spend During Downturn -- or Else
1 Jun 2009 | The Tyranny of Technology in Testing Marketing Effectiveness
30 May 2009 | Microsoft's Bing Is a Search Portal, not a Decision Engine
29 May 2009 | Starcom, Publicis, IPG Among GM's Top Unsecured Creditors
28 May 2009 | Future of Advertising? Print, TV, Online Ads
27 May 2009 | 25 Media People You Should Follow on Twitter
26 May 2009 | What Has to Happen for Bing to Win
25 May 2009 | The Four C's of Survival
24 May 2009 | Microsoft Aims Big Guns at Google, Asks Consumers to Rethink
23 May 2009 | Bad Client Behavior Is on the Rise
23 May 2009 | Mobile Games Big Winners
22 May 2009 | Printed Direct Mail Declining
21 May 2009 | Google Reorganizes Sales Team
20 May 2009 | 37% of High-Level Marketers Plan to Spend More in Upfront
19 May 2009 | When It Comes to Branding, Marketing Bigwigs Doing More With
18 May 2009 | Corporate Campaigns Hint at Brand-Advertising Revival
17 May 2009 | Cause Marketing Meets Social Media
16 May 2009 | BK, Crispin Dish on 'The King'
15 May 2009 | Mobile Marketing: Is 'App-vertising' the Answer?
14 May 2009 | Can Vitaminwater Help MySpace Music Make Some Money?
14 May 2009 | Brand Advertising Poised to Rebound?
13 May 2009 | How McDonald's Is Winning More Than the Value Wars
12 May 2009 | Online Commerce Starts to Slow
11 May 2009 | Broadcast Upfront Could Be Down as Much as 20%
9 May 2009 | 10 Tips for Defending Your Brand from Private Label
8 May 2009 | No Online Ad Recession, Yet
8 May 2009 | How Technology Is Changing the Rules at Retail
7 May 2009 | What TARP, Enron and Liquor Have Done to Sports Marketing
6 May 2009 | Moms Say Marketers Ignore Their Needs
5 May 2009 | Can Book-Sales Clubs Make It Through 21st Century?
4 May 2009 | Take Cover! Marketing Blitz for McCafe Is on the Way
3 May 2009 | GM, Chrysler Bankruptcies Could Leave Shops Holding $300 Mil
1 May 2009 | General Mills Recruits Bloggers
30 Apr 2009 | P&G Gets 5% More Media for $440 Million Less
29 Apr 2009 | How to Get the Most Out of Social Networks and Not Annoy Use
29 Apr 2009 | Online Security Is Marketers' Responsibility, Too
28 Apr 2009 | Happy Days Not Here Yet for Coke, Pepsi
28 Apr 2009 | Coke Pushes Pay-for-Performance Model
28 Apr 2009 | Online Ad Effectiveness Depends on Time of Day
27 Apr 2009 | U.S. Revenue Rises 3.7%
27 Apr 2009 | US Online Sales Up
27 Apr 2009 | Food Giants Plan Massive Giveaways
27 Apr 2009 | Omnicom First-Quarter Net Income Falls 21%
27 Apr 2009 | Recession Doesn't Dent Total Value of Top 100 Brands
23 Apr 2009 | McDonald's Same-Store Sales Up 4.7% in First Quarter
22 Apr 2009 | Don't Blame Private-Label Gains on the Recession
22 Apr 2009 | Search Giant Google Makes Its Case for Display Advertising
21 Apr 2009 | Cheerios, Raisin Bran Top Coupon Downloads
21 Apr 2009 | Survey: CMOs Not Happy With Digital
21 Apr 2009 | Dire Predictions: Global Ad Spending to Plummet
21 Apr 2009 | Yahoo Posts 78% Plunge in Profit, Announces 5% Cut in Work F
21 Apr 2009 | Blogging Has Come a Long Way, Baby
20 Apr 2009 | Why Pizza Giants Want Customers to Click, Not Call, for Deli
20 Apr 2009 | Corporate America Continues Emphasis on Sustainability
19 Apr 2009 | Loyalty Rewards Membership on the Rise
18 Apr 2009 | Burger King to Beef Up 2010 Ad Budget
17 Apr 2009 | Ad Recession Takes Bite Out of Google Revenue
16 Apr 2009 | Men Stuck in Online Minority
16 Apr 2009 | TV Advertising Market Moving Again
15 Apr 2009 | Study: ROI May Be Measurable in Facebook, MySpace After All
15 Apr 2009 | Online Shopping Goes From Solo Experience to Social Interact
15 Apr 2009 | Online Ad Growth Comparisons
14 Apr 2009 | Gatorade Sues Powerade for False Advertising
14 Apr 2009 | The Death of Consumer Segmentation?
13 Apr 2009 | Study: ROI May Be Measurable in Facebook, MySpace After All
13 Apr 2009 | Top-Tier Cable Networks Set to Take on Broadcast
13 Apr 2009 | Small Businesses Seek Solutions Online
12 Apr 2009 | Facebook Reaches 200 Million Users
12 Apr 2009 | Cartoon Network, NBA Plan Basketball-themed Content
11 Apr 2009 | Gatorade Presents Tiger's 'Woods of Wisdom'
10 Apr 2009 | Retailers Find Hope in Another Month of Sales Declines
10 Apr 2009 | MillerCoors Shakes Up Agency Roster
9 Apr 2009 | Five Ways to Build a Career in a Lousy Market
8 Apr 2009 | Google CEO: Consumers Won't Pay for Most Online News
8 Apr 2009 | Three Out of Five Broadcast Networks Down in Ad Revenue
7 Apr 2009 | Don't Damage Your Brand for Short-Term Gains in a Recession
7 Apr 2009 | Broadcast TV Streamers Responding to Ads
7 Apr 2009 | Rethinking the Way We Buy and Sell Display Ads
6 Apr 2009 | 10 Principles for Bad Times That Work in Good Times, Too
6 Apr 2009 | How Your Value Message Can Be Heard Above the Din
6 Apr 2009 | Study: Cutting Spending Hurts Brands Long Term
6 Apr 2009 | What CMOs Are Saying: Part III
6 Apr 2009 | E-Mail Marketers Sending in the Dark
6 Apr 2009 | Five Brands Doing It Right, Doing It Wrong
5 Apr 2009 | Media Moguls: We Should Get Paid for Our Content
4 Apr 2009 | Pfizer's Prescription for Patent Loss: New Drug
4 Apr 2009 | Charles Schwab Puts $100 Million Media Account in Play
3 Apr 2009 | Tropicana Line's Sales Plunge 20% Post-Rebranding
2 Apr 2009 | Microsoft Looks to JWT to Market New Search Engine
2 Apr 2009 | Samsung's Sheep Sit in Top Spot on Viral Chart
1 Apr 2009 | Seven Unthinkable Ideas From SXSW Interactive 2009
31 Mar 2009 | GroupM Projects Ad Spend Slump Will Last Into 2010
30 Mar 2009 | Most Define User-Generated Content Too Narrowly
30 Mar 2009 | Apple Has Highest Net Promoter Score
28 Mar 2009 | Your Agency's Clients Deserve the Truth -- Can You Handle It
27 Mar 2009 | Magazines Run Online
26 Mar 2009 | Product Placement Goes Local
25 Mar 2009 | Top New Products of 2008: Gatorade G2 and Dunkin' Coffee
24 Mar 2009 | Seven Unthinkable Ideas From SXSW Interactive 2009
23 Mar 2009 | Three-Quarters of the World’s Messages Sent by Mobile
21 Mar 2009 | Eat-At-Home Trend Gives General Mills a Boost
20 Mar 2009 | Study: Value Trumps Price Among Shoppers
19 Mar 2009 | Coke Still No. 1, Starbucks Slips in Brand Index
18 Mar 2009 | Gekko Was Wrong: Greed Is Bad
17 Mar 2009 | Social network ad spending
16 Mar 2009 | Marketers Say Hello to Long-Awaited Mobile Technology
14 Mar 2009 | Total Ad Spend Down 2.6% in '08
13 Mar 2009 | Why General Mills' Retro Packaging Works, not Tropicana's
12 Mar 2009 | Report: Discounting Damages Brands
11 Mar 2009 | Who Had the Better Media Strategy? CareerBuilder vs. Monster
11 Mar 2009 | FTC Could Set Standards for Food Marketing Aimed at Teens
10 Mar 2009 | Why CMOs Are Gaining Ground in the Recession
9 Mar 2009 | Nielsen: Social Nets More Popular Than E-mail
6 Mar 2009 | Credit-Card Marketing Message: We'll Help You Pay Off Your D
5 Mar 2009 | Coke: Buy 1 Rival, Get Our Brand Free
4 Mar 2009 | Why Emotional Messages Beat Rational Ones
4 Mar 2009 | Top 10 Media and Marketing books of all time
3 Mar 2009 | US E-Commerce Growth
27 Feb 2009 | Metrics Key for Winning in Downturn
26 Feb 2009 | CMOs Continue to Consider Reining In TV Spending
24 Feb 2009 | Text Marketing on Rise
23 Feb 2009 | Seven Predictions for 2009
23 Feb 2009 | Digital Marketing: Is It Time to Forget Measurement?
22 Feb 2009 | NBA securing $175M for Clubs
19 Feb 2009 | Top Brand in 22 Catagories
18 Feb 2009 | 74 of 400 Employees take NFL buyout
17 Feb 2009 | Ticketmaster merger plan
16 Feb 2009 | Sponsors firming up activation plans
16 Feb 2009 | New firm, big picture for Ponture
14 Feb 2009 | Wall Street Deceit is Changing the Way We Sell Soaps
13 Feb 2009 | FTC to Marketers: Self-Regulate Behaviour Targeting
12 Feb 2009 | Coke Says Agency Roster Cut by Half
11 Feb 2009 | Most Marketers Cutting Budgets, Renegotiating With Agencies
9 Feb 2009 | Ad Industry Cut Another 18,700 Jobs in December
5 Feb 2009 | Kellogg to Drop Olympian Phelps
5 Feb 2009 | Brand success with Super Bowl Ads? Who did and who didn't?
31 Jan 2009 | The Most Social Brands of 2008
26 Jan 2009 | Mobile Facts and Figures
26 Jan 2009 | Few CMOs Think They're Effectively Tracking Social Media
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